TheRollupCo2 min read
Monad's Keone Hon: network effects now compounding from both retail and institutional sides
Ten months after mainnet, Monad's co-founder says the chain's slow, from-scratch build is finally paying off as consumer and institutional adoption reinforce each other.
AI summary of “Keone Hon: Monad Network Effects Are About To Compound Hard (Full Thesis)”
Key takeaways
- Keone Hon says Monad is seeing network effects build from both institutional and retail adoption simultaneously.
- Monad started development in early 2022 and took about 10 months from launch planning to mainnet, prioritizing solid foundations over speed.
- Hon says the team is now positioned to tackle MEV and the tension between privacy and composability.
- His biggest lesson from 10 months of mainnet: "speed is everything" when serving asset issuers, exchanges, and banks.
Why consumer culture and institutional liquidity aren't in tension
Keone Hon, co-founder of Monad, argues there is no contradiction between the network's consumer-facing brand and its push into institutional liquidity and tokenized stocks. He says both retail traders and institutional players ultimately want the same things: good execution and access to opportunity. "Everyone wants good execution, everyone on their trading. Everyone wants access to the best opportunities," he said, adding that the Monad network is "just starting to accumulate some network effects" from both institutional and retail adoption.
Hon traces this back to Monad's founding in early 2022, a period he says was dominated by a market narrative favoring rollups. Monad instead chose to build a performant, decentralized system from scratch, which he frames as a deliberate rejection of cutting corners even though it meant a longer development period before reaching mainnet roughly ten months ago.
Solid foundations now unlock harder problems
Hon says the payoff of that slower build is that the core engineering team "knows it like the back of their hand," having built the system's architecture themselves, including decoupling consensus from execution, parallelizing work, and rebuilding the database from scratch. He argues this foundation now lets Monad address deeper unresolved issues in crypto, including MEV and what he calls squaring the circle between privacy and composability, which he says currently remain in tension.
Reflecting on the ten months since mainnet, Hon's main takeaway is about execution speed. He describes asset issuers, exchanges, and banks as eager to come on-chain, with the opportunity already present, but says the task now is moving fast to solve their practical problems. "I think speed is everything," he said, pointing to helping asset issuers distribute tokens and gain utility from users accessing leverage in a decentralized system.
Written by AI from the video's transcript. It can compress, misattribute or miss context — the original video is the source. Not investment advice.










