TheRollupCo3 min read
FOMO co-founder: platform paid $11M in creator rewards in three weeks
Se Yong Park explains why FOMO is betting on a "speculation graph" that rewards traders for objective, provable profit rather than engagement.
AI summary of “Se Yong Park: Why The Trillion Dollar Opportunity Is Social (Ground Floor)”
Key takeaways
- Se Yong Park says FOMO paid about $11 million in creator rewards plus $6 million in referrals within roughly three weeks.
- Park says FOMO has 2.5 million lifetime users, about 600,000 daily and roughly 75% monthly return rate.
- He describes the retention curve dipping through month four to six before "smiling" back up around month seven to nine.
- Park frames FOMO as social media three: after Facebook's social graph and Instagram's interest graph comes the speculation graph.
- FOMO deliberately owns none of the launchpad, AMM or trading venues, which Park calls a feature that aligns incentives with user longevity.
FOMO frames itself as the "social graph of finance," now expanding beyond memecoins into stocks
Se Yong Park says FOMO's goal since launch has been to become "the social graph of finance," meaning dominance across every asset category: onchain tokens, majors, perps, prediction markets, stocks, IPOs and yield. He points to eight-figure unrealized P&Ls from traders he names as Dumb Crayon Eater, Quarty and Point Farm Cap as evidence that social trading has been validated by the market. Park says he expects tokenized equity volume to become a materially bigger share of onchain volume over the next 6 to 12 months, calling it "the trillion dollar question" of whether the social graph concept can extend from crypto assets to other asset classes.
The host notes that scrolling FOMO profiles now shows memecoins alongside tokenized AMC and tokenized Nvidia positions, suggesting the platform could become bigger than a crypto-only trading venue. Park confirms FOMO recently launched on Arc, a chain he describes as institutionally focused, saying the team wanted to be present where users are excited to trade, and that he is personally curious how the AI narrative plays out on an institution-oriented chain.
Retention, churn and why FOMO refuses to own the trading layers underneath it
Asked about churn, Park says FOMO has about 2.5 million lifetime users, with roughly 600,000 active on a given day and about 75% visiting monthly. He frames this as an opportunity for reactivation rather than a problem, and says FOMO deliberately owns none of the launchpad, AMM, or other vehicles that generate volume or user losses. He calls this a feature, not a bug, because it aligns FOMO's incentive with getting users to stick around and mature into trading other asset classes rather than extracting value from a single trade.
Park says the platform is about a year and a half old and that its retention graph is now "smiling," dipping through months four to six before turning back up around months seven to nine, which he attributes partly to market tailwinds and partly to product improvements. He compares this to lessons learned from Robinhood and Coinbase, arguing that the best retention tool is simply a better product waiting for users when they return. FOMO recently launched Creator Rewards, paying out roughly $11 million in about three weeks on top of another $6 million in referral payouts, which Park says is meant to reward people who onboard others, write educational content or discover trends early.
An "objective feedback loop" and the public-trader problem
Park describes FOMO's core innovation as the first objective feedback loop in social media history: on Twitter, virality is subjective and guessed at, but on FOMO "you go viral because you made a lot of money," tied directly to market cap and P&L. He traces this evolution from Facebook's social graph to Instagram's interest graph to what he calls the "speculation graph," and says the same objective metric — profit and risk-reward — will apply whether the trader is human or, as chains like Arc lean into agentic activity, an AI agent.
The host raises the case of a trader called Raspberry, who publicly ran up a large unrealized P&L and hesitated to sell for fear of being seen as dumping on followers. Park says there is a right and wrong way to handle this: following one's own rules without hurting others, while accepting that public traders, like athletes, will always attract critics.
"On FOMO, you go viral because you made a lot of money. And that's objective." — Se Yong Park
Park does not offer a specific rule for how public traders should manage disclosure or timing of sells, leaving open how the platform will handle the reputational pressure on high-profile winners going forward.
Written by AI from the video's transcript. It can compress, misattribute or miss context — the original video is the source. Not investment advice.








